And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.

" As a follow-up to The Referral Engine, this is about more than just establishing leads- it's about building a fully alive business that attracts customers for life.

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Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself".

John's prompts are a masterwork." —Seth Godin, Author, This Is Marketing "As a life-long fan of inspirational quotes, this book is a daily delight!" —Marie Forleo, Author of Everything Is Figureoutable and Founder of B-School "The Self ...

QuickRead, Lea Schullery. SUMMARY REFERRAL ENGINE so s © : © : © 2 ) ( ) 1923 E - Góis Summary of “The Referral Engine” by John Jantsch Written by. Front Cover.